CAMPAIGNs

Campaigns are where strategy and creative come together — solving a real business challenge with an idea that's bold enough to cut through and simple enough for a team to run with. From problem to concept to results, this is the work I’m most proud of.

SUMMER BLOCKBUSTER CAMPAIGN

Challenge
Rep engagement with HomeTech Protection (HTP) had plateaued. AT&T and Asurion needed a summer campaign that would cut through the noise, energize reps, and give them fresh, memorable talking points to pitch HTP more confidently and consistently.

Solution
The team used AI-generated imagery to build a full "Summer of Blockbusters" creative series — recasting HTP's value proposition through the lens of iconic, instantly recognizable movie genres and moments, including: a red-carpet premiere, a Top Gun-style sunset walk, a Star Wars silhouette, Jaws, Guardians of the Galaxy, Scream, The Odyssey, Moana. Each execution paired a punchy, protection-themed headline with familiar cinematic imagery, tying HTP's message to stories reps already knew and loved.

Result
The campaign immediately resonated with the field. Reps responded enthusiastically to the creative, and the fun, pop-culture hook made HTP easier to talk about on the floor. That energy translated directly to performance: HomeTech Protection had its best sales month of the year in June 2026.